Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 78)

Promotion on YouTube

Strategy:

Create promotional videos and pay to promote these

on YouTube using AdWords for video.

Why It Works:

Promoting your videos allows you to connect with

audiences that might not have found your channel

otherwise and helps convert existing viewers

into subscribers.

How To Do It:

Create great ads with a clear call-to-action and target

these ads to the correct audience.

Eect

• Subscribers

• Views

Optimization Type

Pre-Production

Production

Publishing

Post-Publishing

Time Cost

Major:

Full Day or More

Impact

4 out of 5

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 78