Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 35)

Thumbnail Optimization

Strategy:

Create high-quality, custom thumbnails for your

videos that accurately represent the content.

Why It Works:

Thumbnails act as miniature marketing posters for

your videos – they attract viewers to your content and

compel them to click through to watch.

How To Do It:

Design and upload custom thumbnails for new

videos. Update archive video thumbnails.

Eect

• Search Trac

• Views

• Suggested Video Trac

Optimization Type

Pre-Production

Production

Publishing

Post-Publishing

Time Cost

Moderate:

Less than 1 hour

Impact

5 out of 5

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 35