Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 38)

Annotations

Strategy:

Use annotations on your videos to increase

viewership, engagement, and subscribers.

Why It Works:

Annotations are unique to YouTube. They can drive

viewers to more content, increase community actions

on your videos, and attract new subscribers.

How To Do It:

Add relevant and helpful annotations to all your

videos after upload. Use annotations on archive

videos to direct trac to new initiatives or content.

Eect

• Annotation CTR

• Engagement

• Subscribers

• Views

Optimization Type

Pre-Production

Production

Publishing

Post-Publishing

Time Cost

Moderate:

Less than 1 hour

Impact

3 out of 5

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 38