Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 17)

Playlists

Strategy:

Create and manage playlists to organize your videos

and provide an extended viewing experience.

Why It Works:

Playlists make it easy for viewers to lean back and

watch multiple videos with minimal eort. Playlists

can increase watch-time.

How To Do It:

Create playlists for dierent sets of videos. Optimize

the playlists’ metadata, and direct viewers to these

playlists via annotations and links. Publish playlists as

channel posts to your channel feed.

Eect

• Views

• Watch-time

• Annotation CTR

Optimization Type

Pre-Production

Production

Publishing

Post-Publishing

Time Cost

Moderate:

Less than 1 hour

Impact

3 out of 5

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 17