Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 2)

What’s New in this Version

Since we released the rst Creator Playbook in July 2011, quite a bit has changed on

YouTube. And, as the platform evolves to reect our new strategies and recommendations

for audience development, so too does the Creator Playbook.

New and Revamped Sections:

• Live: YouTube Live gives your fans another reason to tune in. Cover timely events and

create new ways for your fans to interact with you.

• Promotion: Paying to promote your videos on YouTube can connect your channel with

new audiences and convert existing viewers into subscribers.

• YouTubeAnalytics: Uncover key channel insights based on viewers’ data and the

content they engage with most.

• Google+: Leverage Google+ to build viewership and engage with your audience in

new ways.

• BuildYourCommunity: Interact with your audience, and build a community around

your content on YouTube.

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 2