Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 30)

Optimization

Section Two

Metadata 29

Thumbnail Optimization 33

Annotations 36

Channel Page 40

Maintaining the Channel Feed 45

Reaching All Audiences 48

YouTube Analytics 57

Checklist 59

Ensureyourvideoswillreachthewidestaudiencepossible.



Your video is creative, insightful, and spot-on for your YouTube audience. Now it’s

time to sit back and watch the viewcount rise, right? Not quite. Remember, a ton of

great content lives on YouTube. Creating a stellar video is crucial, but it’s only half

the battle.

To help your videos and channel succeed on the platform, you’ve got to optimize

them. This means developing an intimate understanding of how audiences discover

and engage with your videos, and using all available tools to take advantage of

these insights. You’ll also need to monitor performance on both a channel and video

level and adjust your strategy as necessary.

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 30