Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 29)

Programming

Create content that is unique, compelling, and entertaining or informative.

Captivate your viewer in the rst 15 seconds, and keep them watching throughout

the video.

Include specic Calls to Action in the video or through annotations.

Set a recurring schedule for your uploads, and maximize your

production investments.

Utilize playlists to create a satisfying long-form experience for your viewers.

Create a programming calendar. Create content around tent-pole events that are

important to your audience.

Create a channel experience that guides viewers across multiple videos and

communicates everything your channel has to oer.

Use YouTube Live to cover timely events. Remember to test the live functionality,

market the event on and o-site, integrate Calls to Action and clip out content, and

upload clipped content to your channel.

Checklist

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 29