Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 39)

Annotations

Annotations are clickable text overlays on YouTube

videos. Annotations are used to boost engagement,

give more information, and aid in navigation. Be

inventive! Producers are consistently nding new,

creative uses for annotations.

Common Uses

• Ask viewers to like, favorite or share a video.

• Ask a specic question to enhance viewer

engagement.

• Make it easy for viewers to subscribe right from

your videos.

• Create a table of contents for long-form videos.

• Link to related videos or content you reference in

the video.

• Link to other videos in the series.

• Link to other videos, playlists, channels or full versions

of shorter video clips.

• Make areas of your video clickable and interactive.

• Highlight your dot com or merchandise store.

• Link to your social media presence.

• Direct viewers of older videos to newly uploaded

content.

• Place hidden “Easter eggs” or interactive games in

your videos.

• Add text clarication to a specic part of the video.

Controllingthetext,placement,timing

andlinkURLsareallinyourhands.Getcreativeand

optimizeforthehighestengagement!

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 39