Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 53)

YouTube Analytics

Strategy:

Use YouTube Analytics regularly to assess your

channel’s performance and investigate changes or

trends across key metrics.

Why It Works:

Analytics provide actionable insights for creators to

make better videos, implement and measure

optimizations, and develop strategic programming.

How To Do It:

Gain uency in the YouTube Analytics product.

Routinely assess your channel’s performance and

make changes to content and audience strategies

based on your ndings.

Eect

• Engagement

• Subscribers

• Views

• Community Activity

Optimization Type

Pre-Production

Production

Publishing

Post-Publishing

Time Cost

Medium:

1+ hours

Impact

2 out of 5

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 53