Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 62)

Community

Section Three

Build Your Community 61

Cross-promotion and Collaboration 64

Google+ 68

Blog Outreach 73

Promotion on YouTube 76

Checklist 81

Buildagenuinecommunityaroundyourchannelandwhatitstandsfor.



YouTube provides a unique experience for both creators and audience alike, one that

is social and interactive. As a creator, you can not only foster authentic engagement

around your channel but also interact with these viewers.

Building a community - whether it’s with other creators or your audience - on YouTube

means transforming your fans into an engaged and loyal audience, who can then, in

turn, serve as a social army to promote your content.

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 62