Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 10)

Captivate Your Audience

Optimize for long-form content

• Pique viewer interest for what’s coming up through

graphics, in-video messaging, or other creative

techniques.

• For non-linear narratives, use annotations and

graphics to allow viewers to jump to specic

sections of the video. Time codes that you include

in the video description will automatically link to

the video time code.

• Create clips that pull out the best short-form

content to act as stand-alone videos, maximizing

your content.

• Consider creating promotional clips or teasers to

attract more viewers to the long-form video.

Annotate and link these clips to the full-length

versions.

Optimize for serial viewing

If you create narratives that extend across multiple

videos, sweet! But be sure to use these tricks to keep

your viewers happy -- and not disoriented.

• Provide context at the beginning of each video.

New viewers should quickly grasp that they’re

viewing one part of a larger series.

• Recap previous episodes if possible.

• Drive viewers to the next sequential video, a trailer,

or a playlist using in-video messaging, graphics and

annotations.

• Provide information about the series, its schedule,

release dates and links in the video description.

• Include episode or part numbers at the end of your

keyword-driven video title.

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 10