Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 57)

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4. Know How Many Videos Each Viewer Consumes

Understanding what causes viewers to enjoy multiple

videos per visit can help you work smarter, not harder.

Because engaging existing audiences is easier than

attracting entirely new ones, it’s important to extend

the viewing session for viewers you have. Do you

know which days viewers are most likely to visit

your channel, and which videos they enjoy

watching most?

Key Reports:

• Views - Shows overall viewership trends and which

videos are driving those views.

• Views vs. Unique Cookies - Shows how many

average views are consumed per visitor.

Sample Report Uses:

• Identify days that your audience is most active;

repeated weekly viewership peaks may suggest the

best days to upload new videos to your channel.

• Consider focusing or putting creative spins on

themes and topics that have performed

exceedingly well in the past.

• Increase Views per Unique Cookie by suggesting

additional videos your viewers might like via

engaging playlists, end cards, and call-to-actions.

• If your Views graph is spiky and erratic, check the

Homepage Feeds and Subscriptions trac sources

to determine if your upload schedule might be

responsible.

• If overall Views are growing and/or a certain video

has gone viral, consider adding subscribe

annotations to convert those viewers into a loyal

community.

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 57