Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 54)

YouTube Analytics

YouTube Analytics (YTA) is your channel’s pulse. It

helps uncover key channel insights based on real

viewer data and the content they engage with most.

It’s never too early or late to start. YTA is for all

creators, and should be used regardless of whether

you’re just starting out or are a seasoned veteran. You

can use YTA not only on your newest videos, but also

to analyze performance data from older videos to

inform future content, programming, and audience

development strategies.

Viewership:

How Do I Build a Large and Loyal Audience?

1. Know Who Your Viewers Are

Understanding your repeat viewers enables you to

more condently create content they’ll love and

come back for time and time again. Does the current

age, gender, and location of your viewers match up

with your ideal target audience? If not, you may

consider recrafting your content and promotion

strategies to attract the audiences you want most.

Key Reports:

• Subscriber Demographics - Filters report to display

subscriber only data.

• Demographics - Provides directional insights into

audience age and gender.

• Geography - Shows which countries your viewers

are from.

Sample Report Uses:

• Tailor your channel design, content style,

thumbnails, etc to appeal to your core audience

demos.

• If your content is performing well in a foreign

country, consider transcribing and enabling

captions.

• Track changes to your channel’s audience

demographics over time so you can continue

providing viewers with the most relevant and

engaging content possible.

• Be mindful of potential nuances like children

logging on using their parents’ accounts, because

such user behavior can aect demographics data.

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 54