Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 11)

Calls to Action

Strategy:

Direct viewers during the video to take actions that

can help build engagement and audience.

Why It Works:

Online video is an interactive experience. Prompting

your viewers to take action will help them feel more

invested in your work.

How To Do It:

Accomplished through production and/or

annotations.

Eect

• Annotation CTR

• Subscribers

• Views

• Comments

Optimization Type

Pre-Production

Production

Publishing

Post-Publishing

Time Cost

Minimal:

0 – 5 Minutes

Impact

4 out of 5

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 11