Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 61)

Optimization

Upload

Write detailed and comprehensive metadata following keyword strategies and

formatting.

Create and upload an eye-catching, high-resolution thumbnail.

Spot-check the live video and published metadata.

Publish

Annotate the video with community CTAs, a subscribe button and links to

related content.

Optimize channel branding and metadata, create organizational sections and a

channel trailer, and broadcast to subscribers through the feed.

Utilize channel posts and ‘liking’ videos to publish your content to the feed and

curate videos from other channels.

Use online tools to create captions for your videos. Create content that can

transcend cultural dierences.

Use Analytics to better understand your audience, improve your content, and help

you develop eective optimization strategies.

Engage with your viewers! (See Community.)

Checklist

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 61