Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 15)

Set a schedule

YouTube isn’t TV, but some of the principles that drive

television viewership apply to the web. Regular

release schedules and timely publishing are both

important for online video.

• Release videos on a set day of the week, if possible;

audiences like structure.

• If your channel hosts multiple shows, create a

programming schedule. Communicate it to your

audience in the video, on your channel, and in

video descriptions. Use YouTube’s scheduled

publishing feature to build your schedule.

Stay timely

• Timing matters. News and politics, sports,

commentary, and opinion content can thrive on

topicality.

• Don’t be too locked into your schedule: respond to

rising search trends, viral videos or breaking news.

• Add reactive and timely supplemental content to

your regular programming; it can help your channel

nd new audiences.

Regular Schedule & Frequency

UseYouTube’sscheduledpublishing

featuretobuildyourschedule.

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 15