Google Creator Playbook Version 4 Manuel d'utilisateur télécharger pdf (Page 26)

Optimize the Channel

• Create and feature a playlist or section on your

channel that assembles videos related to the

livestream.

• If creating a playlist, use the notes eld of the

playlist to add commentary about the live event.

• Highlight the livestream trailer video in the

Welcome Trailer module on your channel.

• In the days leading up to the livestream, use

InVideo programming to promote the trailer.

Create a trailer or teaser video

• A trailer lets your subscribers know about the event

by appearing in the channel feed. A few key points

as you craft your trailer:

 • Include the important stu - when the live event

is happening, and for how long.

 • Feature the host/talent from the livestream.

 • Link to the scheduled event in the trailer’s

description. Once the event is live, swap in the

livestream video URL.

YouTube Live

Usethetraileryoucreatetopromotethe

livestreamthroughpaidpromotion.

Whenyourliveeventispublished,your

subscribersreceiveanemailwithyourthumbnailand

title.Maketheselookandsoundawesome!

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Google Creator Playbook Version 4 Manuel d'utilisateur Page 26