Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur télécharger pdf (Page 97)

TRACKING YOUR

SUCCESS

Intro

Tools

Insights

97

AdWords for video: All campaigns view

Date range – Changes

the dates displayed in

the graph and table.

Views – The number of

times your ad was viewed.

View rate – The percentage

of viewers who chose to

watch your ad.

Graph type – Choose

between Views, Cost,

Average CPV, View rate,

and Conversions.

AdWords for video: All Video Campaigns Report

Average CPV (Cost per View) –

The average amount you paid

each time someone viewed

your ad.

Impressions – The number

of times your ad was

displayed.

Campaign – Click here

to see a report on a

specic campaign.

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