Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur télécharger pdf (Page 76)

Intro

Jumpstart

PROMOTING YOUR

BUSINESS

Promote

Keep the following tips in mind when writing the text for your ads:

6 Tips for Writing Attention-Grabbing Ads

1. Think about your customers. Use the words “you” and “your” to capture their attention.

2. Include call-to-action words like “watch,” “learn,” and “discover.”

3. Tell your audience exactly what they’ll see in your video. Be direct and compelling.

This will help you get more clicks from interested viewers.

4. Highlightanyspecialoers or features mentioned in your video.

5. Link your ad to customized videos that match the information in your ad text.

6. Test multiple videos, formats, and text to get better insight into what ads will perform best for you.

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur Page 76