Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur télécharger pdf (Page 12)

GETTING STARTED

WITH

VIDEO

Intro

Plan

Shoot

Edit Publish

Target Audience

Knowing your customers is an important part

of running a business and creating a successful

video. Here, list any demographics, attributes,

and interests of your audience.

Step 1: Write a Creative Strategy (cont’d)

Creative Strategy

Target Audience

Age: 30+

Gender: Men and women

Location: Southern New England, New York, Pennsylvania, New Jersey, Rhode Island,

France, England, Denmark

Annual income: $60,000

What’s important to them? Nature, the environment, organic foods, cooking, skiing,

snowshoeing, hiking, shing, folk music, simple living, travel, relaxation

What do they want or need? A place to go to reconnect with themselves, their

companions, and nature. A quiet, personal space to spend a few nights in the woods of

New England.

Are there any upcoming opportunities? ski season, Valentine’s Day, shing season,

autumn (leaf season)

TIP: You can choose a

target audience that

you know is your

business’ bread and

butter, or a new group

you want to try to

engage in your product

or service.

RESOURCE: Find out

where your target

audience lives, how

old they are, and what

they’re interested in

at www.google.com/

insights/search

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur Page 12