Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur télécharger pdf (Page 72)

Intro

Jumpstart

PROMOTING YOUR

BUSINESS

Promote

Click Select video to choose your YouTube video. You can search by channel, keyword, or the video’s URL if it’s

unlisted. Click anywhere within the row to choose your video.

Jane clicks Select video. Because she linked her YouTube and AdWords accounts in step 2, she quickly nds

her video. If Jane hadn’t linked her accounts, she could search for her YouTube channel name,

“ChaseInteriors,” or her video URL to nd her video.

Step 5: Choose a Video to Display in Your Ad

NOTE: Each campaign you create needs at least one video to be eligible to run.

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GROW YOUR BUSINESS 1
WITH YOUTUBE 1
Business 2
YouTube Success Stories 3
About YouTube 4
HOW TO USE THIS GUIDE 5
YOU MAY NOT KNOW IT 7
BUT YOU HAVE A REMARKABLE 7
STORY TO TELL 7
Make a Plan 9
Creative Strategy 10
(cont’d) 11
GETTING STARTED 14
Informational Videos 15
Educational Videos 16
Sales Videos 17
Step 3: Write a Script 18
Scriptwriting in 3 Parts: 19
The Beginning 20
The Middle 21
The Conclusion 22
The Middle (cont’d) 22
Step 4: Make a Storyboard 23
Shoot Your Video 24
RESOURCE 25
Good audio is the key 27
Avoid zooming while recording 27
Equipment Checklist 28
Edit Your Video 29
YouTube Video Editor 30
Step 3: Add Music 32
Publish to YouTube 34
Edit Publish 35
NorthlakeBnB 36
NorthlakeVacations 36
NorthlakeDreams 36
VermontBnB 36
VTBedandBreakfast 36
MANAGING YOUR 39
IF YOU JUST UPLOADED YOUR 40
Overview 41
Make Your Video Discoverable 42
Step 1: Add a Title 43
Step 2: Write a Description 44
Step 3: Add Tags 45
Step 3: Add Channel Tags 49
Design Your Channel 51
Step 1: Update Your Logo 52
Step 2: Change the Background 53
Encourage Dialogue 56
Step 2: Add Annotations 58
Step 3: Write Captions 59
Step 4: Keep Settings Social 60
BUSINESS 61
YOU’RE OPEN FOR BUSINESS 62
GET THE INSIGHTS YOU NEED TO 89
GROW YOUR BUSINESS ONLINE 89
Learn the Tools of the Trade 91
YouTube Watch 92
YouTube Analytics 94
YouTube Analytics: Overview 95
AdWords for video 96
TRACKING YOUR 100
Success Story: Your Business 106
1 Resources 107
2 Glossary 107
3 Workbook 107
Resources 108
Video Creation Resources 109
Help & Support 109
Research & Trends 110
Glossary 111
Appendix Resources 112
Glossary Workbook 112
Workbook 114
1. Creative Strategy 115
3. Storyboard & Shot List 118
4. Equipment Checklist 119
Publish: 120
Promote: 121

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur Page 72

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