Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur télécharger pdf (Page 79)

Intro

Jumpstart

PROMOTING YOUR

BUSINESS

Promote

2. Optional: Use Negative targets if you don’t want

your video to appear in searches or sites containing

a certain term or topic. Negative targets can help

you reach the most appropriate audience by

ltering out unwanted placements.

Jane’s video focuses on “kitchen design,” so she

includes the words “bathroom,” “bedroom,” “family

room,” and others as negative targets, to ensure that

her ad won’t appear in searches or on sites related to

designs of rooms other than the kitchen.

3. When you’re done, click Save and enable targeting.

Step 9: Dene Your Targeting Group (cont’d)

Negative targets

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur Page 79