Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur télécharger pdf (Page 105)

TRACKING YOUR

SUCCESS

Intro

Tools

Insights

105

Example: Create New Targeting Groups

Apply your insights from YouTube Analytics and AdWords

for video to your campaign. Your goal is to tap into the

combination of targeting options that most eciently

reaches your campaign goals.

Using YouTube Analytics, Tom found that the gender

of his audience is split by about 60-40, female to male.

Tom wants to see if he can improve his View rate in these

audiences by targeting them more specically.

Initially, Tom created his campaign with one targeting

group to focus on all genders. He decides to create two

new targeting groups: one to focus on his male audience

and another on his female audience.

Tom goes to the Targets tab and clicks + New targeting

group. Then he chooses keywords, placements, and other

options that he thinks will appeal to each demographic.

In a few days, he’ll log in again to check his results.

Tom adds two new targeting groups to reach more

specic audiences

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur Page 105