Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur télécharger pdf (Page 78)

Intro

Jumpstart

PROMOTING YOUR

BUSINESS

Promote

Here, you’ll create your rst targeting group, which will

determine who sees your ad:

1. Set your targeting options for YouTube search,

YouTube Videos, and the Google Display

Network. If you’re new to online advertising, the

easiest way to get started is to use the Search for

targeting suggestions tool at the bottom of the

page. It will give you ideas and suggestions for

keywords, topics, and other targeting options.

Jane enters “kitchen design” into the Search for

targeting suggestions eld. In the results, she

clicks Add next to the targeting options she thinks

are right for her audience. She makes

sure to target for both YouTube search and

YouTube Videos + Google Display Network.

Step 9: Dene Your Targeting Group

Search for targeting suggestions

ADVANCED TIP: YouTube search keywords can be related to your

audience or their interests in any way, so feel free to add anything

you think your audience might search for on YouTube that would be

relevant to your video.

On the other hand, Google Display Network keywords benet from

being specic to the content of your video and ad text, so keep those

tightly themed.

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manuel d'utilisateur Page 78