Google YouTube Creator Playbook Guide Music Manuel d'utilisateur télécharger pdf (Page 18)

Releasing an Album or Song

Use Data!

YouTube Analytics should be a key part of your

channel’s launch strategy. Use data to target your

promotion eorts.

• What regions are driving signicant trac to

your channel based on the demographic data?

• Use this data to determine where to hold

concerts, live events, interviews, etc.

• Look at weekly viewership data or weekly

subscriber growth. Are there specic days of

the week when viewership peaks? If so, take

advantage of these key insights, and launch

when trac has been historically high.

• Examine your trac sources. Are there specic

blogs or other sites that drive a signicant

amount of trac to your videos?

• Add subtitles to reach international audiences.

Blog Outreach

Think about how you can build relationships with

key blogs, and integrate them into your

communications strategy for new releases.

• Identify the top blogs/sites driving trac to

your videos in Analytics.

• Reach out to those blogs with embed codes for

album previews, song releases etc.

• Look for new blogs that may t your

demographic, or are similar to existing blogs

that drive trac.

YouTube Analytics - Subscriber net growth

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Google YouTube Creator Playbook Guide Music Manuel d'utilisateur Page 18