Google YouTube Creator Playbook Guide Music Manuel d'utilisateur télécharger pdf (Page 15)

Releasing an Album or Song

Optimize your channel landing page

• Point all branding/banners to the song or

album

• Feature the promotional video and enable

auto-play

• Promote the release date and feature pre-

order, purchase and listening links

• Remember to include Calls to Action

Use your channel feed

• Keep the feed active just before and during the

launch period to increase engagement

• Create a playlist to feature promotional launch

videos and post to the feed using the “channel

posts” feature

• Give your fans exclusive content: Link to

unlisted urls or exclusive playlists

Album branding & links

• /ocialo

Album branding & links

• /BrunoMars

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Google YouTube Creator Playbook Guide Music Manuel d'utilisateur Page 15