Google Search hero Utility Belt Instruction Manual Manuel d'utilisateur

Instruction Manual for theSearch hero Utility BeltYour indispensable guide to saving time with the new AdWords interface and gaining valuable insights

- 8 -Work with new AdWords campaigns

- 9 -“I’m planning a new campaign for a hotel in Barcelona. When should I spend the advertising budget? My gut feeling is that hotel demand will peak

- 10 -“I use a number of ways to generate keyword lists, including the Google AdWords Keyword Tool which now shows the previous month’s search volume

- 11 -Optimise AdWords campaigns

- 12 -“A new Italian food campaign is not delivering enough impressions. How do I up the ante? By adding more keywords of course, but I want to avoid

- 13 -“I want even more traffic. The Search Query Report tells me which search terms trigger my broad matched keywords. This report is easy to access in

- 14 -“Now I want to review poorly performing keywords: those that haven’t generated any clicks after receiving 500 impressions. I would pull a repor

- 15 -“Time to review content network performance using the Networks tab. I click ‘show details’ next to Automatic placements to see which placements

Get up to speed (faster than a bullet)So that’s how you can use the Search Hero Utility Belt to improve your AdWords campaigns. Visit the new AdWords

Keyboard shortcuts for the new AdWords interface Global navigation:G then O: Go to All Online Campaigns G then C: Go to Campaigns tab G then R: Go to

ContentsIntroducing the new search hero marketer 1 Be 40% more ecient with the new AdWords interface 3Manage existing AdWords campaigns 4 Analy

© Copyright 2009. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which th

- 1 -Introducing the new search hero marketer The internet revolution means the new marketers of today can view John Wanamaker’s musing as humorou

- 2 -That’s because I wear my Search Hero Utility Belt when I manage my online advertising campaigns. In this booklet I will tell you how to be more

- 3 -Be 40% more efficient with the new AdWords interfaceSee where ads are appearing on the content network, account wideDetect any spikes in clicks in

- 4 -Manage existing AdWords campaigns

- 5 -“It’s Monday morning! Has my important campaign delivered a consistent level of impressions over the weekend? I find the right campaign quickly u

- 6 -“But why?! I click the Keywords tab because I want to see my best-performing keywords. Instantly, I find them without having to pull a report or d

- 7 -“Outbid by a competitor! But I’m still within my CPA target, so I can bid more. I increase my bid to reclaim top position. It’s quick and easy us