Google YouTube Creator Playbook Guide Music Manuel d'utilisateur télécharger pdf (Page 12)

Optimizing for Discovery

Checklist

Add titles, tags and descriptions to all content

• Titles should include heavily searched terms rst, such as song title or artist

name

• Tags should use generic and specic words, and don’t forget that key phrases

should be in quotes

• Descriptions should focus on Calls to Action, and should include other

relevant information like popular song lyrics, tour dates, and links

Video

Choose the from a single channel, multi-channel or curator layout depending on

the channel’s content

Channel

Utilize custom thumbnails, and use a bright, high contrast image that represents

the video content

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Google YouTube Creator Playbook Guide Music Manuel d'utilisateur Page 12