Google Search hero Utility Belt Instruction Manual Manuel d'utilisateur télécharger pdf (Page 7)

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“It’s Monday morning! Has my important campaign delivered

a consistent level of impressions over the weekend? I ﬁnd the right

campaign quickly using the tree navigation on the left hand side.”

“I glance at the performance graph in the centre of the

page. The level of impressions is what I would expect.

But what’s happening to the CTR? It’s dipping!”

Tree navigation for quick access

to campaigns and ad groups

Compare two metrics on the performance

graph across a single date range

Analyse trends using the performance graph

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Google Search hero Utility Belt Instruction Manual Manuel d'utilisateur Page 7