Google Search hero Utility Belt Instruction Manual Manuel d'utilisateur télécharger pdf (Page 12)

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“I use a number of ways to generate keyword lists,

including the Google AdWords Keyword Tool which now

shows the previous month’s search volume by keyword.”

“A recent campaign for this hotel had a CTR of 2%. The

average search volume is 246,000 for ‘barcelona hotels’.

So, I may receive 4,920 clicks. I use the est. average CPC

to calculate the monthly budget: £17,810.”

Research impression levels using the Keyword Tool

A bar indicates advertiser

competition on a given keyword

View the previous

month’s search volume

View the average

search volume

Google AdWords Keyword Tool:

http://adwords.google.co.uk/select/KeywordToolExternal

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Google Search hero Utility Belt Instruction Manual Manuel d'utilisateur Page 12