Google Search hero Utility Belt Instruction Manual Manuel d'utilisateur télécharger pdf (Page 15)

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“I want even more traﬃc. The Search Query Report tells me which

search terms trigger my broad matched keywords. This report is easy

to access in the new interface. I ﬁnd terms I hadn’t thought of before.

In a few clicks I add them to my campaign as keywords, with separate

bids to increase exposure. For any search terms not performing well,

I select them as negative keywords. Easy.”

Reﬁne keyword lists with the Search Query Report

Access search query reports for

one or many keywords directly

from the ‘Keywords’ tab.

Choose queries to add as keywords or

negatives from within the report.

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Google Search hero Utility Belt Instruction Manual Manuel d'utilisateur Page 15