Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manuel d'utilisateur télécharger pdf (Page 23)

13. MAKE IT EASY TO

FINISH CONVERTING

ON ANOTHER DEVICE

Not all participants were comfortable converting

on their mobile device. Oer an easy way to save

or share information across devices to keep users

in your funnel. For instance, a career site allowed

participants to email themselves jobs to apply

for later.

Example from Macy’s Mobile Site.

Key Takeaway

Mobile visitors may be researching

to convert later, so oer a simple way

to resume their journey on another

device via social sharing, email or

save-to-cart functionality.

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Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manuel d'utilisateur Page 23