Google Website Optimizer v 1.0 The Techie Guide Manuel d'utilisateur télécharger pdf (Page 2)

The Techie Guide to Google Website Optimizer

Contents

Forward 3

Prerequisites 3

Future Compatibility 3

Updates and Revisions 3

How Experiments Work 4

A/B Experiments 6

Detailed Explanation of MVT Experiments 6

The Conversion Page 8

Setting Up Experiments 9

Background 9

Standard Experiments 9

Non-Standard Experiments (Testing Static Content) 12

Background 12

But what if this isn’t the case? 12

Setting up Multivariate Tests 13

Experiments with Dynamic Content 18

Background 18

Option 1 - Use a MVT experiment and custom JavaScript 19

Option 2 - Use an A/B experiment. 20

OtherAdvanced Stuff 23

Using Server Side Session Variables 23

Advanced A/B Testing 23

Segmenting trafﬁc 25

Detailed Reporting: GWO Users Pitch In 26

Wrapping it up 26

1 2 3 4 5 6 7 ... 25 26

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Google Website Optimizer v 1.0 The Techie Guide Manuel d'utilisateur Page 2