Google Website Optimizer v 1.0 The Techie Guide Manuel d'utilisateur

The Techie Guide to Google Website Optimizerv 1.0

10The Techie Guide to Google Website OptimizerSetting Up Experiments - Standard ExperimentsStep 2: Install and validate JavaScript tagsOn your test pa

11The Techie Guide to Google Website OptimizerSetting Up Experiments - Standard ExperimentsFirst variation test page:• Add the Tracking Script at the

12Non-Standard ExperimentsNon-Standard Experiments (Testing Static Content)BackgroundBefore we go into the specifics of setting up experiments for non-

13The Techie Guide to Google Website OptimizerNon-Standard ExperimentsOriginal versions of content When the original version of the content is display

14The Techie Guide to Google Website OptimizerNon-Standard ExperimentsHow Website Optimizer uses the Test page URL:• In Step 1, GWO will make a reque

15The Techie Guide to Google Website OptimizerNon-Standard ExperimentsStep 2: Install and validate JavaScript tagsIn Step 2, GWO asks you to add the J

16The Techie Guide to Google Website OptimizerNon-Standard ExperimentsFor the conversion page, locally create a dummy file (such as conversion_dummy_fil

17The Techie Guide to Google Website OptimizerNon-Standard ExperimentsFor example, if the page is: http://dev.mysite.com/product_page.php?pid=123...an

18Experiments with Dynamic ContentExperiments with Dynamic ContentBackgroundIt’s a common question: “How do I deal with experiments where the section

19The Techie Guide to Google Website OptimizerExperiments with Dynamic ContentLet’s dig into the details.Option 1 - Use a MVT experiment and custom Ja

2The Techie Guide to Google Website Optimizer ContentsForward 3Prerequisites 3Future Compatibility 3Updates and Revisions 3How Experiments Work 4

20The Techie Guide to Google Website OptimizerExperiments with Dynamic ContentOption 2 - Use an A/B experiment.As noted earlier, an A/B experiment ca

21The Techie Guide to Google Website OptimizerExperiments with Dynamic ContentThis method has an additional advantage: Since the file name is the same

22The Techie Guide to Google Website OptimizerExperiments with Dynamic Content3. The visitor will immediately be redirected toproduct.php?pid=123&am

23The Techie Guide to Google Website OptimizerOther Advanced StuffOtherAdvanced StuffUsing Server Side Session VariablesIf you’re usinga single phys

24The Techie Guide to Google Website OptimizerOther Advanced StuffAdd JavaScript tags to experiment pagesThis is Step 2 of the Website Optimizer tool

25The Techie Guide to Google Website OptimizerOther Advanced StuffReview and launch1. Double-check your experiment setup, and designate how much traf

26The Techie Guide to Google Website OptimizerWrapping it upDetailed Reporting: GWO Users Pitch InGoogle Website Optimizer focuses on visitors and con

3The Techie Guide to Google Website OptimizerForwardForwardWelcome to The Techie Guide for Google Website Optimizer™ (GWO) This guide will help youin

4How Experiments WorkHow Experiments WorkThis chapter will show you how experiments work, with notes on page loads, JavaScript, cookies, and more. We’

5The Techie Guide to Google Website OptimizerHow Experiments WorkDepending on how you set up your experiment, each visitor could see one of a dozen or

6The Techie Guide to Google Website OptimizerHow Experiments WorkA/B ExperimentsFor A/B tests, the sequence is almost the same. But instead of GWO rep

7The Techie Guide to Google Website OptimizerHow Experiments WorkThe virtual URL looks like this:“/<experiment key>/test” where the experiment

8The Techie Guide to Google Website OptimizerHow Experiments Work6. The visit tracking code runs, which tracks a visit and the page version. This is

9Setting Up Experiments - Standard ExperimentsSetting Up ExperimentsBackground Now that we see how GWO actually works down in the boiler room, let’s s