Google Website Optimizer v 1.0 The Techie Guide Manuel d'utilisateur télécharger pdf (Page 10)

The Techie Guide to Google Website Optimizer

Setting Up Experiments - Standard Experiments

Step 2: Install and validate JavaScript tags

On your test page:

• Add the Control Script at the top of the page

• Add Section Script tags for the sections you want to test (in this example, the headline and the

submit button text)

• Add the Tracking Script at the bottom of the page

On your conversion page:

• Add the Conversion Script

At this point GWO will try to retrieve the pages from your website in order to:

• Validate the Control Script on the test page

• Validate the Tracking Script on the test page

• Search for Section Scripts to understand

what sections are on the page

• Validate the Conversion Script on the

conversion page

Step 3: Create variations

• Create the alternate versions of the content

you want to test. (In this example, one or

more alternate headlines and one or more

versions of the submit button text.)

Step 4: Review and launch

Review the data, test the page using the ‘preview’ function, and then launch your test!

Setting up an A/B Experiment

Let’s say you want to test two variations for the layout of the sign-up page.

Step 1: Name your experiment and identify pages

• Name your experiment. For example: Sign-up Form AB Test

• Set your original test page URL:http://www.mysite.com/sign-up.html

• Set your ﬁrst variation test page URL:http://www.mysite.com/sign-up-b.html

• Set your (optional) second variation test page URL:http://www.mysite.com/sign-up-c.html

• Set your conversion page URL:http://www.mysite.com/thank-you.html

At this point GWO will try to retrieve these pages from your website to make sure the URLs are valid.

Step 2: Install and validate JavaScript tags

Original test page:

• Add the Control Scriptat the top of the page.

• Add the Tracking Script at the bottom of the page

Experimenting with only a percentage of trafﬁc

You can show the experiment to only a percentage

of the trafﬁc to your site if you like. For instance,

you might decide that you only want 10% of your

trafﬁc to see the test.

Note that even though you may include only a

certain percentage (such as 10%) of visitors in

the test, all visitors will trigger the script. The

only way the system knows how to include 10%

of visitors is to be measure the arrival of everyone

who visits the page.

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Google Website Optimizer v 1.0 The Techie Guide Manuel d'utilisateur Page 10

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