Google Moving to Google AdWords A Hands-On Guide for Prem Manuel d'utilisateur télécharger pdf (Page 9)

1. Plan your campaign

De ne your campaign objectives. Review what you need to accomplish:

build sales, grow leads, generate memberships, drive subscriptions.

Determine your performance metrics. You can measure success by level of

traf c, sales, leads, or data you obtain from other tracking mechanisms.

Know your customers. Your understanding of your customers can help you

target the right messages, creative, and keywords to them.

Country and language targeting. Target your campaign to speci c countries

or domains for more than 250 countries in up to 14 speci c languages.

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Google Moving to Google AdWords A Hands-On Guide for Prem Manuel d'utilisateur Page 9