Google Moving to Google AdWords A Hands-On Guide for Prem Manuel d'utilisateur télécharger pdf (Page 7)

1. Cost-per-click (CPC) pricing; no CPM,  xed placement or  xed budgets

2. Ad position and ranking determined by maximum CPC x clickthrough rate (CTR)

3. Wider ad distribution across the Google search network, plus content partners

4. Poorly performing ads (under 0.5 percent CTR) are automatically disabled

5. Shorter creative copy

things

that do

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Google Moving to Google AdWords A Hands-On Guide for Prem Manuel d'utilisateur Page 7