Google Grants Ongoing Management Guide Manuel d'utilisateur télécharger pdf (Page 20)

Conversion Tracking Reports

Once you have the Conversion Tracking code installed, youʼll be able to see

conversion data on the Campaign tab of your account within 48 hours.

You can create customized reports featuring conversion data via the Create

Report page within the Reports tab. To do so, choose the ʻKeyword Performance

Report. Next, click “Add or Remove Columns” in the Advanced Settings section

to customize your report column settings; click 'Add or Remove Columns' and

then select the data you would like to track such as the ʻConversions,ʼ ʻCost per

Conversionʼ and ʻConversion Rateʼ metrics.

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Google Grants Ongoing Management Guide Manuel d'utilisateur Page 20