Google Grants Ongoing Management Guide Manuel d'utilisateur télécharger pdf (Page 17)

The Ad Performance Report

If you have more than one ad text per ad group (which we highly encourage), itʼs

a good idea to analyze the performance of your ads to see which perform best.

To gain insight into which of your ads is most compelling and impactful, you can

run an Ad Performance report. This report helps you understand the

effectiveness of your ads by providing details on the CTR of each ad text.

You can create an Ad Performance report in the Reporting tab of your account by

selecting the Ad Performance option and setting your report preferences below.

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Google Grants Ongoing Management Guide Manuel d'utilisateur Page 17