Google Grants Account Creation Guide Manuel d'utilisateur télécharger pdf (Page 3)

Chapter One: Overview

Whatʼs Google Grants?

Google Grants is a program is designed to help organizations grow and increase

their positive impact by providing them with free advertising on Google.com.

Because youʼve received a Google Grant, your organization has the opportunity

to create and maintain your own Google AdWords account – free of charge.

Whatʼs Google AdWords?

Google AdWords is an online advertising program where AdWords ads are

displayed alongside search results on Google.com. When you create an

AdWords ad to run on Google, you choose the keywords for which you would like

your ad to appear.

The pricing for AdWords is cost-per-click (CPC), meaning that advertisers select

how much theyʼre willing to pay for a click to their ad, and are only charged when

a click occurs.

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Google Grants Account Creation Guide Manuel d'utilisateur Page 3