Google Grants Account Creation Guide Manuel d'utilisateur télécharger pdf (Page 24)

Worksheet 2: Pick the right keywords

Build an effective keyword list for the campaign you worked on in Chapter 1.

Step 1: Brainstorm

List any keywords that a user looking for your services would type into the Google search

box.

Step 2: Regroup

Separate your keywords into different ad groups, ensuring that there is only one theme

per ad group.

Theme:

Step 3: Refine

Cut any irrelevant, unclear, duplicate, or generic keywords from the list above. Then, use

keyword matching to achieve more precise targeting and improve ad performance.

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Google Grants Account Creation Guide Manuel d'utilisateur Page 24