Google Grants Account Creation Guide Manuel d'utilisateur télécharger pdf (Page 20)

Step 2: Regroup

Next, scan your initial brainstorm list and ask yourself some basic questions. Which

keywords express the same concepts? Which keywords donʼt fit thematically with the

others? This will help you group your keywords by topic. Each of these topics is going to

be an ad group, with specific ads.

Some topics may be very broad, like acting or plays. In these cases, you may need to

further divide your keywords into more specific groups, like acting classes or

Shakespeareʼs plays. For example, place keywords relating to acting classes in one ad

group, and keywords relating to playwriting, auditioning or directing in other ad groups.

Because youʼre grouping your keywords into specific topics, itʼll be easy for you to write

ads that closely correspond to your keywords.

Example:

Campaign: Arts Recruitment

Ad Group: Acting Classes

Possible keyword groupings:

Directing ad group:

Directing

How to direct

Miscellaneous ad group:

Musicals

Play writing

Broadway shows

Community Theatre

Community Theater

Auditions

Plays

Acting ad group:

Acting classes

Acting lessons

Free acting classes

Acting

Learning how to act

Acting school

Improvisation ad group:

Improvisational Acting

Improvisational theater

Comedic improvisation

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Google Grants Account Creation Guide Manuel d'utilisateur Page 20