Google YouTube Creator Playbook Guide Version 2 Manuel d'utilisateur télécharger pdf (Page 40)

YouTube is the world’s 2nd largest search engine; optimize your video

to take advantage of this fact. Metadata is the information that

surrounds your video: Title, Tags, Description, Thumbnail. This set of

data informs the YouTube algorithm of a video’s content, indexing it for

search, features, related videos, and ad-serving.

Title

•  Compelling

•  Keywords first

•  Branding at end

•  Accurately represents content

Description

•  Optimize the first 1-2 sentences

•  Most compelling info first

•  Include keywords, links

•  Channel description, helpful information

Tags

•  Mix of common & specific

•  Ordering

•  Variations and enough to fully describe content

•  Use quotes for keyword phrases: “short film”

40"

Metadata

Metadata as Packaging

Metadata can also be used as packaging or rebranding a video. Adding

in relevant keywords to the title of an archive video can help you

repurpose the content for new search trends, or tent-pole events.

Publishing & Optimization

Optimization Tips Overview

(See appendix for keyword resources)

Remember that it is a violation of YouTube Terms of

Service to use misleading metadata on your videos

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Google YouTube Creator Playbook Guide Version 2 Manuel d'utilisateur Page 40