Google YouTube Creator Playbook Guide Version 2 Manuel d'utilisateur télécharger pdf (Page 15)

Compelling Content First…

•  The first thing the viewer sees should be compelling, whether it is

the personality or the content of the video.

•  Personalities should address and welcome the audience, ask a

question, spark the viewer’s curiosity, tease the rest of the video.

•  Use a ‘teaser’ for the content of the video; start with a quick clip of

what’s to come later in the video.

15"

The First 15 Seconds

…Branding and Packaging Later

•  Branding, flashy intros, and packaging can create a professional

quality to your content, but it’s not the star of the video.

•  Let the content or the personality be the star upfront, then the viewer

has a reason to watch past the intro and continue with the video.

•  Or you can make sure the branding is compelling content that

entertains the viewer. (See Examples)

•  Packaging and branding should be minimal and short. We’ve found

5 seconds to be an optimal length.

What Am I Watching?

•  In a lot of cases of non-fiction programming, it is important to make it

clear to your viewers what your video is, and what they’ll be

watching. If the viewer still doesn’t know exactly what they’re

watching in the start of the video, they’re gone.

Capture Attention

Brief Branding (Optional)

Keep Them Watching with Great Content

Many viewers decide whether they are going to keep watching your

video within the first 10-15 seconds. Attention spans can be short and

they are just one click away from abandoning your video. The video’s

content - “What am I Watching?” - should also come across in the first

few moments and hook them early to give them a reason to stick

around.

Programming & Producing

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Google YouTube Creator Playbook Guide Version 2 Manuel d'utilisateur Page 15