Google Commerce Search Deployment Guide Manuel d'utilisateur

Google Commerce SearchDeployment GuideSeptember 2011 © 2011 Google 1

an item level instead of the entire feed. Destination NameAPI Name DescriptionGoogle Product SearchProductSearch Your products will appear on Google

regular feeds, but the items are not inserted into the index. If there are errors, you will see them on the feed status page. The test feeds are a go

The Data Quality tab appears. Content API for ShoppingThe Content API for Shopping lets you programmatically manage your catalog instead of relying

XML is transmitted as the payload. For example operations, see the Content API docs or the GCS Docs for Feeds. Unlike feed files, you must explicit

Chapter 3 The GCS Control PanelThis chapter doesn’t comprehensively document all the features in the control panel, rather it highlights some best p

the control panel. To see examples of the XML: 1. Create some rules manually.2. Download the resulting XML. 3. Open the XML into your favorite editor

< Set-Cookie: PREF=ID=4debb263401e6f34:TM=1304988036:LM=1304988036:S=XPruSwy4M_04MWrI; expires=Thu, 09-May-2013 00:40:36 GMT; path=/; domain=.goog

Chapter 4 The Search API for ShoppingThe Search API for Shopping (Shopping API) is what allows you to search the products fed into Merchant Center. T

one country in one language and one currency per request. There are two other parameters, alt and q, that are not required, but are typically passed

● Spelling● Recommendations Each module is enabled with the module-name.enabled parameter. Each also has another parameter, module-name.useGcsConfig,

Deployment Guide This guide is meant to answer many common questions about Google Commerce Search (GCS). About this documentThe recommendations and

● Specifying multiple values● Specifying multiple facets Specifying multiple valuesYou can allow users to choose multiple values with an OR operator.

Category breadcrumbs (parents of current category) can be returned by way of the category module. For more information, see:http://code.google.com/ap

XML:&fields=openSearch:*,s:facets,entry(title,s:product/s:attributes,s:product/s:providedId,s:product/s:link) Use the attributeFilter parameter t

Chapter 5 GCS Stats and AnalyticsGoogle Analytics (GA) is the preferred method for analyzing GCS performance on your site, although you can use any t

These numbers do take into account SAYT and Autocompletion queries, which are not counted towards yearly GCS quota.API Console Traffic ReportsAnothe

● Percentage of visitors that used search● Percentage of searches that were refined ● Number of pageviews per search ● Percentage of search exits But

_gaq.push(['_setCustomVar', 1, 'ZeroResults', '<query term here>', 3]); This creates a custom variable named “Ze

tracking parameters--something like ?gaclick=promo--to the end of the URL. Now you have the ability to generate a report that shows how many times a

Appendix A LimitsItems in generalItems automatically get deleted in 30 days. As a result, in order to remain in the index, each item needs to be ref

Appendix B GCS Launch ChecklistCustomer Name:Production CX:Merchant Center ID: API Key:SAYT API Key:Merchant ID in Whitelist Visible Usecases &

Contents About this documentChapter 1 Understanding Your DeploymentAdministrationAPIs ConsoleDeploymentChapter 2 Merchant Center, Feeds and Content

Chapter 1 Understanding Your DeploymentGoogle Commerce Search (GCS) is a hosted search product--a web service that can provide search results on your

panel does allow additional accounts to be added for access, so sharing credentials shouldn’t be needed.APIs ConsoleThe APIs Console (https://code.go

2. Formats a request for the Google Shopping API based on the keywords and any other parameters specified in the search request3. Sends the Request t

Chapter 2 Merchant Center, Feeds and Content APIUnlike Google Site Search, which uses the Google crawler (googlebot) to index your site, GCS builds i

A typical GCS data feed might contain the following attributes for most items: Attribute Type Descriptionid required Think of id as your primary key.

Merchant Center overviewThe Merchant Center console enables you to specify and upload feeds to Google Product Search and Google Commerce Search. It